Der Trend zu Wurst ohne Fleisch mit Fleischgeschmack

Vegetarisch

Der Trend zu Wurst ohne Fleisch mit Fleischgeschmack

Aktualisiert: 24.04.2015, 10:51 | Lesedauer: 6 Minuten

Kaum zu unterscheiden: Vegetarische Alternativen zu Fleisch und Wurst sind gefragt. Sogar die Fleischwarenindustrie hat dieses Marktsegment jetzt entdeckt.

Foto: Sebastian Konopka/Funke Foto Services

Essen. Wurst ohne Fleisch ist im Trend. Nun drängt auch die Fleischindustrie in den Markt. Zielgruppe sind nicht so sehr Vegetarier, sondern Flexitarier.

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Fleischersatz aus Tofu, Tempeh, Saitan, Lupinen - oder Ei

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"Rund 80 Prozent der Vegetarier mögen Fleisch-Geschmack"

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Veggie-Produkte sollen "wie echt" aussehen

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Voe efs Vntbu{@

36 Prozent Umsatzsteigerung bei Veggie-Lebensmitteln

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Fleischindustrie ist "nicht allein dem Rohstoff Fleisch" verpflichtet

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